All posts tagged user experience

The secret to being trusted, esteemed, and making others feel good

If I told you there was a simple, proven way to be believed and appear intelligent while leaving people feeling good about themselves – would you believe me? Or would you exit hastily muttering something about snake oil?
What if I added that it was completely free, and that I would share this knowledge with you [...]

You are your web site

I want to give you money.
Imagine it. I want to give you money – by signing up to become a paying member on your web site. So I find your site and look for the quickest, easiest way to get to the sign up page.
But I can’t find it. Sometimes you’re talking about signing up, [...]

How to create metaphors that enhance user experience

I’m working on content for an estate agent (that’s a realtor in the US). On their old site they have one of the worst metaphors that I’ve seen on a serious commercial web site. They have a basket.

That you can put houses in.

Think about that for a moment. As you browse through the site, looking for homes that fit your criteria, you can add ones that you like to a basket. Once they are in there, you click ‘View basket’ to see a list of homes you’ve chosen. There they are, snuggled at the bottom of the basket, waiting for you to – ‘click the register button to post off your details to the agent’. Whatever that means.