What stops you from writing more? It’s not just the copywriters who write in our organisations: we all do – managers, administrators, technical staff – whether we have been trained to or not.
Most roles require some level of writing skill, and increasingly for publication on the web. How can you get your staff writing clear and compelling words that work on and offline, to tell a consistent story to your customers?
One of the problems is confidence. People think of themselves as non-writers, and the process of writing as difficult. But it only takes a nudge of encouragement and a few key writing tricks to get them creating bolder and more effective copy. The ‘How to Write Good’ workshop will help you to:
Getting a web site for your business is a challenge. You know that you should have a site, because increasingly your customers and market are online. But you don’t know much about web technology and you don’t want to be taken for a ride.
All this talk about SEO and social media strategy and domain names and information architecture … can’t you just have a basic site that works?
Of course you can.
What businesses are beginning to realise though, is that content strategy is part of the basic package.
Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.
Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.
I’ve put together a 2-hour workshop called ‘How to write great blog posts’.
It’s designed to show non-writers how to turn out fantastic articles for their business blogs, consistently.
It’s not just a presentation (in one ear and out the other). Rather it’s sitting down with an experienced web writer and learning hands-on some of the simple (when you know them) techniques for: