All posts tagged tone

Holding back notes on the trumpet and coming out top on Google

February 15, 2010

Two things stand out for me about estate agent Kevin Henry. Firstly, they have a genuine passion about Saffron Walden because they’re local and have lived there for years, unlike the corporate agents who open hollow branches everywhere. Secondly, because of this authenticity and experience – and years of hard work – they are repeatedly [...]

spoon62

Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.

Topics

Most popular

Offers

Tags

copywriting (12) user experience (12) communication (8) blogging (8) language (8) tone (8) tips (7) writing (7) web sites (6) business blog (6) content (6) editing (6) cognitive fluency (5) rules (5) microcopy (5) punctuation (5) endissolutions (4) SEO (4) Orwell (4) facebook (4) metaphor (4) marketing (4) proofreading (4) social media (4) clarity (4) estate agent (3) poetry (3) SME (3) tone of voice (3) change (3) design (3) google (3) training (3) endis (3) fonts (3) apostrophes (3) analogy (2) plurals (2) workshop (2) jobs (2) responsibility (2) psychology (2) precis (2) length (2) coaching (2) chaos (2) summary (2) microcontent (2) reading (2) checkatrade (2)