SmyWord
Writing and content strategy for small businesses
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Content strategy: as boring as it sounds?
September 25, 2009
The almost constant complaint from Content Strategists is that content is undervalued. Many clients don’t seem to realise that once they have got something to offer, the first thing is to find a way to say it (how about on a web site, for example?). Instead, they want new web sites first and then they [...]
Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for Fluent, a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here. Topics
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