As I cried into my beer recently about the passing of Google Reader, I thought about what I’m going to miss most. (Quick initiation for those who don’t know: Google Reader was an RSS feed reader; it pulled only the content of articles from chosen websites – i.e. just the text and media – and [...]
At Fluent we’re making more and more mobile sites. Writing for mobile – whether apps, mobile only sites or websites optimised for the small screen – is a challenge. Space is limited. The user interface is different. Most of the time, users don’t want to read. This is how we’ve been facing the challenge so [...]
Happy new year everyone.
I have one goal for SmyWord this year: to blog more consistently.
Last year was great – launching SmyWord, having a couple of big content cheeses drop by in the comments, receiving positive feedback from customers. But if I could change one thing, I wished I had upheld my promise to post a new article once a week.
Increasingly businesses I do content work for want blogs on their web sites. A real, honest blog by someone who loves their work is a wondrous thing (especially if they’re not meta-careerists). And one of the fundamental pieces of advice I give them – one of the make-or-break keys to successful blogging – is to blog consistently.
At Cambridge University one professor asked us regularly for 100 word summaries instead of the usual long essays. This appealed to our resourceful sides while, more importantly, going half way to giving us a skill actually useful in the real world: precis.
The ability to summarise an argument in as few words as possible forces you to understand the material in the first place so that you can make it clear to your audience. Who might actually read it for once.