All posts tagged proofreading

5 demonic mistakes to exorcise when you edit

March 11, 2010

Have no mercy. Cast them out of your copy. Now. These are vital corrections to make when you edit your writing before publication, otherwise you will look like an amateur.

I know the second one is controversial. Get over it. Straighten up and fly right.

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Editing the secrets in

July 8, 2009

Cantle is a coaching business that needs to be experienced to be believed. Owner Jim McNeish’s clients come (falling over one another) from word of mouth. It is in his interest to stay hidden to raise curiosity and appetite.

So editing Cantle’s first web site was about making sure that the descriptions enticed without giving too much away. The copy worked with sumptuous photography to wet potential client’s appetites. Not giving too much away meant keeping the blocks of prose short and allowing plenty of white space to let the content breathe on the page – essential for the tone of the organisation whose tagline is ‘breathing life back into organisations’.

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spoon62 Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here.

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