This new-to-the-market blog post comprises of a charming argument against writing poetic property descriptions, leading to the sought-after conclusion that people prefer facts. The post benefits from some delightful subheadings and convenient access to illustrative examples. It is deceptively spacious and lends itself to retweeting. Not suitable for children or pets. On the one hand, [...]
Last month I wrote about how The Mirror messed up a new poem from the poet laureate by laying it out badly on their web site. The main point is less that poetry should be handled carefully (which it should), and more that we should be sensitive to when content requires tailored presentation, rather than shoving it in generic article templates that ruin it by, say, putting a large animated advert in the middle of it.
Well, The Mirror are at it again, with the same unfortunate author. Carol Ann Duffy’s poem about UK flights grounded because of the Icelandic volcano appears on their site with all the same mistakes as her first one, only this time missing a word to boot.* (Believe it or not, an even more horrific version appears elsewhere on the same site).
This time, however, the Times are at it too.
Don’t worry, you don’t have to like poetry. You don’t even have to know who or what Carol Ann Duffy or a Poet Laureate is. This is about valuing content in the way that you present it on your web site so that your readers will value it too.
Here’s what happened. Carol Ann Duffy is a talented British poet. She wrote a topical and smart little verse about David Beckham being ruled out of the World Cup because of an Achilles’ injury. The Mirror, one of the UK’s tabloid newspapers, published it exclusively on its web site last week.
And that’s where it went Goldenballs up: