All posts tagged naming

Combining diverse voices, motivations and media on one site

I first worked on the Checkatrade web site as a copywriter. Checkatrade are a unique business, compiling a free directory of reliable tradespeople for the public, by selling a vetting and monitoring service to the tradespeople. The workmen and women sign up because they get so much work through it, because the public love finding tradespeople that they can trust.

The main challenge in furnishing the site with copy was writing for all the different audiences on the same site. The public are after a simple, useful and clear service. Tradespeople need to be sold memberships. Members need to enjoy the benfits that their membership has brought them, and the staff need to make sense of it all behind the scenes.