All posts tagged microcontent

Converting coffee table book into compelling web site

July 20, 2009

After the fourth edition of SevenHolidays’ successful book Resorts of Maldives, it was time to go online. Firstly to serve the same purpose but to a wider audience and for free: to educate holidaymakers about which resort is best for them with personal, unbiased reviews and photography. Secondly, to sell those holidays.

The book is a page turner. Enjoyable to read, as you marvel at the luxurious top resorts, and get sucked in to deciding which resort you would like the most. Putting all this information online (free) from a content perspective was about finding a neat way to present the reviews and photography, but more importantly, of sucking people in in the first place.

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Letting a company’s current customers sell to new ones

July 15, 2009

ChurchInsight have been providing websites to churches, charities and other organisations since 2002, developing and improving their platform many times over along the way.

I came into their new UK sales web site project as a copywriter, but ended up having a big say in the overall structure and tone of the site. Insight does so much that the important thing was to draw out a few selling points clearly and simply instead of trying to get them all in and losing people in the ensuing melee.

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spoon62 Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here.

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