SmyWord
Writing and content strategy for small businesses
All posts tagged magical content
Content strategy: as boring as it sounds?
September 25, 2009
The almost constant complaint from Content Strategists is that content is undervalued. Many clients don’t seem to realise that once they have got something to offer, the first thing is to find a way to say it (how about on a web site, for example?). Instead, they want new web sites first and then they [...]
Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter. Topics
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