SmyWord
Writing and content strategy for small businesses
All posts tagged leverage
Are you stupid enough to use leverage as a verb?
January 18, 2010
Let me make two things clear. Firstly, language is organic. It grows and changes. Words pass out of usage, or take on new meanings. New words are invented for new objects and concepts. People who want language to remain as it is, frozen at the point that they did their English degrees, are probably afraid [...]
Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for Fluent, a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here. Topics
Most popular
- Are you stupid enough to use leverage as a verb?
- Workshop: How to write great blog posts
- Apostrophes: do you know the only rule?
- How to create metaphors that enhance user experience
- Red Gate's free iPad and an offer you probably missed
- Microsoft copy: Nietzschean emptiness with a Freudian slip
- The Author
- What 'show don't tell' means for web site design
- Does your web site suffer from the vuvuzela effect?
- Why even introverts should mouth off online
Tags
copywriting (12) user experience (12) communication (8) blogging (8) language (8) tone (8) tips (7) writing (7) web sites (6) business blog (6) content (6) editing (6) cognitive fluency (5) rules (5) microcopy (5) punctuation (5) endissolutions (4) SEO (4) Orwell (4) facebook (4) metaphor (4) marketing (4) proofreading (4) social media (4) clarity (4) estate agent (3) poetry (3) SME (3) tone of voice (3) change (3) design (3) google (3) training (3) endis (3) fonts (3) apostrophes (3) plurals (2) jobs (2) psychology (2) workshop (2) analogy (2) fluency (2) precis (2) responsibility (2) coaching (2) chaos (2) summary (2) microcontent (2) length (2) reading (2)
© 2010 SmyWord. 
