All posts tagged google

Google’s own guide to content that rates highly

Confession time. I work with website content every day but I don’t think I’ve ever stuffed a keyword. Sure, I’ve added the odd one to the final copy if the subject doesn’t quite speak for itself, but in the main, a website is about what it’s about. I’ve been relying on Google to lead people who are searching for that subject to the site.

And, in nearly all cases, that’s been happening.

According to Google’s recent update, my faith in this simple approach will now be rewarded even more.

Holding back notes on the trumpet and coming out top on Google

Two things stand out for me about estate agent Kevin Henry. Firstly, they have a genuine passion about Saffron Walden because they’re local and have lived there for years, unlike the corporate agents who open hollow branches everywhere. Secondly, because of this authenticity and experience – and years of hard work – they are repeatedly [...]

4 Stages of Any Change

Change comes to us in many forms in business. Usually it feels like just as we’ve got used to a way of working – something changes. New personnel, new roles, new management, new expectations, new clients, new equipment, new web sites, new applications, new policies; it can all become a whirl of chaos in which we wonder how we’re ever going to get anything done.

When Google released their new web browser Chrome a colleague of mine reeled with horror. ‘It has no home button!’ he shouted. ‘I hate change’. Being a developer, it only took him few seconds to add the missing feature himself. But his reaction was telling.