What have Millennials, Job Snobs, Echo Boomers, the Net Generation, First Digitals, Peter Pan generation, and Trophy kids all got in common?
They are all names thrown at Generation Y. Although you can never actually define a generation – these things will always be gross generalisations – people talk about a generation born between the late 1970’s and the mid 1990’s. Let’s say 1979–1994.
From my basic, generalised grasp of what Generation Y is about, we’re talking:
Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.