All posts tagged estate agent

Estate agent poetry misses the point

November 29, 2010

This new-to-the-market blog post comprises of a charming argument against writing poetic property descriptions, leading to the sought-after conclusion that people prefer facts. The post benefits from some delightful subheadings and convenient access to illustrative examples. It is deceptively spacious and lends itself to retweeting. Not suitable for children or pets. On the one hand, [...]

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Holding back notes on the trumpet and coming out top on Google

February 15, 2010

Two things stand out for me about estate agent Kevin Henry. Firstly, they have a genuine passion about Saffron Walden because they’re local and have lived there for years, unlike the corporate agents who open hollow branches everywhere. Secondly, because of this authenticity and experience – and years of hard work – they are repeatedly [...]

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Crap camera no excuse for bad indoor photos

November 30, 2009

Oh the joy of content strategy for smaller web sites! One minute I’m immersed in The Maldives’ most magnificent resorts, the next in a portal for plumbers in Portsmouth. This work is certainly diverse. For example, I’ve just written a guide for a letting agent to help them to take better photographs of their properties. [...]

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spoon62 Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.

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