How many properties do you think the biggest landlord in Cambridge owns? 20? 50? 100? Amazingly, having bought his first home in 1965, Dennis Whitfield has accumulated a portfolio of over 500 properties in the area. That’s a lot of houses.
The Whitfield Group are a genuine, local success story, having started small and built over time. The only thing they didn’t have in place was a useful presence on the web so they approached us at Endis Solutions asking for a simple site through which to advertise their services and empty properties.
The challenges from the content side were:
You can go and enjoy the culture of a larger organisation or you can get stuck in to creating the culture in a small one.
There are currently six of us at Endis Solutions. We build web sites for SMEs. We’re looking for a developer who has some flair and vision to come and make the company awesome.
Our culture so far involves finding genuinely good clients and building them genuinely useful web sites. We provide so much more than a site template, because we want our clients to succeed. We custom-build. We give business advice. We learn. We create stunning content and design. This means close collaboration between design, development and content, which you can do in a small company.
I am excited to announce that the team I work for in Cambridge, Endis Solutions, is hiring either a Web Developer or a .NET/SQL Developer. You can download the job descriptions and application details here: Web Developer .NET/SQL Developer Apart from the obvious advantages of sharing an office with me, and the sheer amount of [...]
Share Insight is the new support site for the Endis Insight platform. Because it is not a sales site, and the majority of content is generated by members (in forums) and staff (articles, guides, release notes, video), it contained little static content when I was asked to look at it.
This kind of content could be called supporting copy, creating the supporting frame for the interactions which take place upon the web site. Another term I like (and just coined I think) is environmental content: the content which sets the environment for users to interact.
Setting the right environment for a web site where existing customers come for support demands a clear user experience and easy access to the help that they need.
After the fourth edition of SevenHolidays’ successful book Resorts of Maldives, it was time to go online. Firstly to serve the same purpose but to a wider audience and for free: to educate holidaymakers about which resort is best for them with personal, unbiased reviews and photography. Secondly, to sell those holidays.
The book is a page turner. Enjoyable to read, as you marvel at the luxurious top resorts, and get sucked in to deciding which resort you would like the most. Putting all this information online (free) from a content perspective was about finding a neat way to present the reviews and photography, but more importantly, of sucking people in in the first place.
ChurchInsight have been providing websites to churches, charities and other organisations since 2002, developing and improving their platform many times over along the way.
I came into their new UK sales web site project as a copywriter, but ended up having a big say in the overall structure and tone of the site. Insight does so much that the important thing was to draw out a few selling points clearly and simply instead of trying to get them all in and losing people in the ensuing melee.
I first worked on the Checkatrade web site as a copywriter. Checkatrade are a unique business, compiling a free directory of reliable tradespeople for the public, by selling a vetting and monitoring service to the tradespeople. The workmen and women sign up because they get so much work through it, because the public love finding tradespeople that they can trust.
The main challenge in furnishing the site with copy was writing for all the different audiences on the same site. The public are after a simple, useful and clear service. Tradespeople need to be sold memberships. Members need to enjoy the benfits that their membership has brought them, and the staff need to make sense of it all behind the scenes.