All posts tagged editing

Keep your business blog fit and effective

March 16, 2010

Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.

Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.

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5 demonic mistakes to exorcise when you edit

March 11, 2010

Have no mercy. Cast them out of your copy. Now. These are vital corrections to make when you edit your writing before publication, otherwise you will look like an amateur.

I know the second one is controversial. Get over it. Straighten up and fly right.

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Converting coffee table book into compelling web site

July 20, 2009

After the fourth edition of SevenHolidays’ successful book Resorts of Maldives, it was time to go online. Firstly to serve the same purpose but to a wider audience and for free: to educate holidaymakers about which resort is best for them with personal, unbiased reviews and photography. Secondly, to sell those holidays.

The book is a page turner. Enjoyable to read, as you marvel at the luxurious top resorts, and get sucked in to deciding which resort you would like the most. Putting all this information online (free) from a content perspective was about finding a neat way to present the reviews and photography, but more importantly, of sucking people in in the first place.

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Editing the secrets in

July 8, 2009

Cantle is a coaching business that needs to be experienced to be believed. Owner Jim McNeish’s clients come (falling over one another) from word of mouth. It is in his interest to stay hidden to raise curiosity and appetite.

So editing Cantle’s first web site was about making sure that the descriptions enticed without giving too much away. The copy worked with sumptuous photography to wet potential client’s appetites. Not giving too much away meant keeping the blocks of prose short and allowing plenty of white space to let the content breathe on the page – essential for the tone of the organisation whose tagline is ‘breathing life back into organisations’.

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spoon62 Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here.

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