All posts tagged disfluency

Are you lifting the iceberg on your company web site?

I just learned the Yiddish word ungapatchka. An ungapatchket house is filled with too much junk. A girl can be ungapatchket if she’s going out all dolled up. It has the sense of a good thing ruined by adding too much on top, like too many sprinkles on the cake or, at this time of the year, a glut of child-made decorations on the tree.

It makes me think of the way in which many businesses want to present themselves through their web sites.

The secret to being trusted, esteemed, and making others feel good

If I told you there was a simple, proven way to be believed and appear intelligent while leaving people feeling good about themselves – would you believe me? Or would you exit hastily muttering something about snake oil? What if I added that it was completely free, and that I would share this knowledge with [...]