Who was responsible for your horrific old web site again?
You know, the one crowded with far too much information, most of it out of date, and navigation like a drunk describing the way to the kebab shop.
The one where one line is emphasised in italics, the next one in bold, before the floodgates open and red and blue type competes with underlining, CAPITALS, and multiple exclamation marks!!!!!!!
Change comes to us in many forms in business. Usually it feels like just as we’ve got used to a way of working – something changes. New personnel, new roles, new management, new expectations, new clients, new equipment, new web sites, new applications, new policies; it can all become a whirl of chaos in which we wonder how we’re ever going to get anything done.
When Google released their new web browser Chrome a colleague of mine reeled with horror. ‘It has no home button!’ he shouted. ‘I hate change’. Being a developer, it only took him few seconds to add the missing feature himself. But his reaction was telling.
Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here.