I recently completed some work rebranding Endis, the sister company of the web business I work for. As well as specific sales and support web sites, Endis wanted an umbrella site for their UK brand. Simple, direct branding, with links off to the other sites (if you get geo-coded off to the US site, that was nothing to do with me. Just talking UK here).
Endis are a fantastic company with pedigree in web site development. Their unique and helpful platform works for both small and large organisations; commercial and charitable, as an off-the-shelf CMS and for fully customised sites.
What have Millennials, Job Snobs, Echo Boomers, the Net Generation, First Digitals, Peter Pan generation, and Trophy kids all got in common?
They are all names thrown at Generation Y. Although you can never actually define a generation – these things will always be gross generalisations – people talk about a generation born between the late 1970’s and the mid 1990’s. Let’s say 1979–1994.
From my basic, generalised grasp of what Generation Y is about, we’re talking:
Change comes to us in many forms in business. Usually it feels like just as we’ve got used to a way of working – something changes. New personnel, new roles, new management, new expectations, new clients, new equipment, new web sites, new applications, new policies; it can all become a whirl of chaos in which we wonder how we’re ever going to get anything done.
When Google released their new web browser Chrome a colleague of mine reeled with horror. ‘It has no home button!’ he shouted. ‘I hate change’. Being a developer, it only took him few seconds to add the missing feature himself. But his reaction was telling.