All posts tagged camera

No charge for the photo: marketing Cambridge’s biggest landlord

August 13, 2010

How many properties do you think the biggest landlord in Cambridge owns? 20? 50? 100? Amazingly, having bought his first home in 1965, Dennis Whitfield has accumulated a portfolio of over 500 properties in the area. That’s a lot of houses.

The Whitfield Group are a genuine, local success story, having started small and built over time. The only thing they didn’t have in place was a useful presence on the web so they approached us at Endis Solutions asking for a simple site through which to advertise their services and empty properties.

The challenges from the content side were:

more
Post a comment

Crap camera no excuse for bad indoor photos

November 30, 2009

Oh the joy of content strategy for smaller web sites! One minute I’m immersed in The Maldives’ most magnificent resorts, the next in a portal for plumbers in Portsmouth. This work is certainly diverse. For example, I’ve just written a guide for a letting agent to help them to take better photographs of their properties. [...]

more
Post a comment
spoon62 Gabriel Smy is a writer working on the web. His passion is making things clear. He is a Content Strategist for Fluent, a small but perfectly formed web company in Cambridge, UK. As well as SmyWord, he runs the poetry blog Verbatim and writes about his first novel at Tongues of Men. Of course, you should follow him on twitter here.

Offers