All posts tagged branding

Letting a company’s current customers sell to new ones

ChurchInsight have been providing websites to churches, charities and other organisations since 2002, developing and improving their platform many times over along the way.

I came into their new UK sales web site project as a copywriter, but ended up having a big say in the overall structure and tone of the site. Insight does so much that the important thing was to draw out a few selling points clearly and simply instead of trying to get them all in and losing people in the ensuing melee.