I want to give you money. Imagine it. I want to give you money – by signing up to become a paying member on your web site. So I find your site and look for the quickest, easiest way to get to the sign up page. But I can’t find it. Sometimes you’re talking about [...]
Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.