All posts tagged blogging

Costly problems content strategy solves for SMEs, part 2

Getting a web site for your business is a challenge. You know that you should have a site, because increasingly your customers and market are online. But you don’t know much about web technology and you don’t want to be taken for a ride.

All this talk about SEO and social media strategy and domain names and information architecture … can’t you just have a basic site that works?

Of course you can.

What businesses are beginning to realise though, is that content strategy is part of the basic package.

Keep your business blog fit and effective

Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.

Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.

How to write great blog posts

I’ve put together a 2-hour workshop called ‘How to write great blog posts’.

It’s designed to show non-writers how to turn out fantastic articles for their business blogs, consistently.

It’s not just a presentation (in one ear and out the other). Rather it’s sitting down with an experienced web writer and learning hands-on some of the simple (when you know them) techniques for:

How to blog consistently (note to self)

Happy new year everyone.

I have one goal for SmyWord this year: to blog more consistently.

Last year was great – launching SmyWord, having a couple of big content cheeses drop by in the comments, receiving positive feedback from customers. But if I could change one thing, I wished I had upheld my promise to post a new article once a week.

Increasingly businesses I do content work for want blogs on their web sites. A real, honest blog by someone who loves their work is a wondrous thing (especially if they’re not meta-careerists). And one of the fundamental pieces of advice I give them – one of the make-or-break keys to successful blogging – is to blog consistently.