All posts tagged blogging

Why even introverts should mouth off online

There was a post by Seth Godin some time ago that completely changed the way I act on the web (of course, now I can’t even find the blighter).

I went from passively lurking on Facebook and silently reading loads of websites to setting up three blogs, commenting on other people’s content, and starting to yammer on Twitter. Double-yammer in fact. Okay, I confess, triple-yammer.

So what happened? I have quite a lot of introverted qualities. I struggle a bit meeting new people, even talking to them on the phone, even chatting with them online. I’ll admit it – even playing anonymous multiplayer games.

When my friend Roger’s book about psychology and the teaching of Jesus was first published, he reacted to my congratulations by asking ‘is it too late to take it all back?’ That’s how I feel whenever I publish a blog post. Or send a tweet. Or ‘like’ something on Facebook.

It gets easier the more I do it, but the feeling is still there.

So why do I put myself through this? Why not slip back into the silent ranks of people who only watch from the sidelines, or who leave the arena completely?

What ‘show don’t tell’ means for web site design

‘What is the use of a book,’ thought Alice, ‘without pictures and conversation?’

Show don’t tell is a core design principle here at Endis Solutions. But what does it actually mean?

Given the choice between telling someone something and showing it to them, you should almost always show it. Here’s how, and why:

40 writing tips, both quick and dirty

Admit it. Every now and then you want to read ‘how-to’s in a dirty long list. And every now and then I want to write them.

So here you go. 40 tips for writing well, on the web especially. Happy Christmas.

Workshop: how to write good

What stops you from writing more? It’s not just the copywriters who write in our organisations: we all do – managers, administrators, technical staff – whether we have been trained to or not.

Most roles require some level of writing skill, and increasingly for publication on the web. How can you get your staff writing clear and compelling words that work on and offline, to tell a consistent story to your customers?

One of the problems is confidence. People think of themselves as non-writers, and the process of writing as difficult. But it only takes a nudge of encouragement and a few key writing tricks to get them creating bolder and more effective copy. The ‘How to Write Good’ workshop will help you to:

Costly problems content strategy solves for SMEs, part 2

Getting a web site for your business is a challenge. You know that you should have a site, because increasingly your customers and market are online. But you don’t know much about web technology and you don’t want to be taken for a ride.

All this talk about SEO and social media strategy and domain names and information architecture … can’t you just have a basic site that works?

Of course you can.

What businesses are beginning to realise though, is that content strategy is part of the basic package.

Blog personal trainer service

Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.

Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.

Workshop: How to write great blog posts

I’ve put together a 2-hour workshop called ‘How to write great blog posts’.

It’s designed to show non-writers how to turn out fantastic articles for their business blogs, consistently.

It’s not just a presentation (in one ear and out the other). Rather it’s sitting down with an experienced web writer and learning hands-on some of the simple (when you know them) techniques for: