All Style/Grammar posts

Are you stupid enough to use leverage as a verb?

Let me make two things clear. Firstly, language is organic. It grows and changes. Words pass out of usage, or take on new meanings. New words are invented for new objects and concepts. People who want language to remain as it is, frozen at the point that they did their English degrees, are probably afraid [...]

Time to squish the double space

Have you ever shared a room at night with a mosquito?

Tiny things can ruin what should be a straightforward experience. Don’t deal with the mosquito, and you’re in for a bad night’s sleep at best. Leave a spelling mistake on your web site because it seems insignificant to you – and it’s your customers who will be complaining and not coming back.

Writing great copy involves not only choosing the right words, but also caring how those words appear. Font choice and size, line length, punctuation, paragraph length – all these are part of the readers’ experience of your message.

Many of these decisions are subjective. How much space to leave between sentences, for example: surely it is up to the author to decide what is most fitting?

Yes, and no.

Microsoft copy: Nietzschean emptiness with a Freudian slip

By now you’ve probably seen the monumentally embarrassing Windows 7 party video from Microsoft. Hopefully, you’ve also caught the censored version that imbues an entirely different meaning to ‘make sure you have the right devices to hand’.
And you’ve probably worked out, shortly after asking the question, ‘how could a global corporation with billions of dollars and swathes [...]

Apostrophes: do you know the only rule?

I helped a friend recently who was editing some training materials. He got stuck on when to use an apostrophe in the following examples. Which of these needs one and where?

Type 1s are the creative thinkers in the team
In threes attempt the first exercise

That’s right – neither needs an apostrophe. 1s and threes are simply plurals. So no apostrophe is needed. Perhaps this is a little tricky, because of the question of whether to write out numerals or not, but I can’t help thinking that dealing with apostrophes is really very simple. In fact, it all comes down to just one rule.

Giving examples/splitting infinitives

If I tell you that there is a debate over whether to split infinitives in writing you know what I mean, right?

Because most people don’t.

Worse, many think that they probably should know, and because they don’t, that I think they’re stupid. At that point they leave. No one wants to be made to feel stupid.

Shortest = best?

Why summarise?

Shorter is better

At Cambridge University one professor asked us regularly for 100 word summaries instead of the usual long essays. This appealed to our resourceful sides while, more importantly, going half way to giving us a skill actually useful in the real world: precis.

The ability to summarise an argument in as few words as possible forces you to understand the material in the first place so that you can make it clear to your audience. Who might actually read it for once.