All Services posts

Where has the free hour offer gone?

You’re not going mad – there was a ‘free sample’ offer on SmyWord. But I canned it. Here’s why. I wanted people to be able to try before they buy – to sample the difference strategic thinking about content can make up front. Give me something to work on for an hour, and I’ll do [...]

Asking questions, or lessons from ordering goats’ cheese

Services that are worth their salt don’t just give you what you want. I noticed this the other day when I was buying cheese from a proper cheese shop.

The shopkeeper (fromager?) started asking me questions. What kind of goat’s cheese? Is it with other food, after dinner – what’s the menu? When are you eating it, tonight, or in a few days?

When I walked in there I had a fair idea what I wanted. Within seconds of conversation, I realised that I had a lot to learn about selecting cheese. I also had a much better picture of what would work. After a short while, I was asking the man behind the counter for recommendations.

Workshop: how to write good

What stops you from writing more? It’s not just the copywriters who write in our organisations: we all do – managers, administrators, technical staff – whether we have been trained to or not.

Most roles require some level of writing skill, and increasingly for publication on the web. How can you get your staff writing clear and compelling words that work on and offline, to tell a consistent story to your customers?

One of the problems is confidence. People think of themselves as non-writers, and the process of writing as difficult. But it only takes a nudge of encouragement and a few key writing tricks to get them creating bolder and more effective copy. The ‘How to Write Good’ workshop will help you to:

Blog personal trainer service

Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.

Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.

Workshop: How to write great blog posts

I’ve put together a 2-hour workshop called ‘How to write great blog posts’.

It’s designed to show non-writers how to turn out fantastic articles for their business blogs, consistently.

It’s not just a presentation (in one ear and out the other). Rather it’s sitting down with an experienced web writer and learning hands-on some of the simple (when you know them) techniques for: