All Human Writing posts

The secret to being trusted, esteemed, and making others feel good

If I told you there was a simple, proven way to be believed and appear intelligent while leaving people feeling good about themselves – would you believe me? Or would you exit hastily muttering something about snake oil?
What if I added that it was completely free, and that I would share this knowledge with you [...]

Why appealing to your readers is not enough

Think about something good that happened to you recently. Something small, something significant, it doesn’t matter what. Can you remember exactly what occurred?

As the memory comes back to you, think about the nature of what you are actually remembering. Are you recalling the things that were said, and that you say to yourself about what happened? Or are you picturing it, and even visualising the concept of happiness? Or perhaps the memory brings up strong feelings that you can almost feel again right now in your body?

Generation Y and the Web: what’s the relationship?

What have Millennials, Job Snobs, Echo Boomers, the Net Generation, First Digitals, Peter Pan generation, and Trophy kids all got in common?

They are all names thrown at Generation Y. Although you can never actually define a generation – these things will always be gross generalisations – people talk about a generation born between the late 1970’s and the mid 1990’s. Let’s say 1979–1994.

From my basic, generalised grasp of what Generation Y is about, we’re talking:

4 Stages of Any Change

Change comes to us in many forms in business. Usually it feels like just as we’ve got used to a way of working – something changes. New personnel, new roles, new management, new expectations, new clients, new equipment, new web sites, new applications, new policies; it can all become a whirl of chaos in which we wonder how we’re ever going to get anything done.

When Google released their new web browser Chrome a colleague of mine reeled with horror. ‘It has no home button!’ he shouted. ‘I hate change’. Being a developer, it only took him few seconds to add the missing feature himself. But his reaction was telling.