All Content Strategy posts

Struck by content strategy lightning talks

Everything about the latest content strategy meetup in London was squished. There were 100 of us sardined into a pub basement. The chairs were closer together than a double booked EasyJet flight and the guy next to me at the urinals kept setting the hand drier off while he was peeing. What’s more, the talks [...]

Social media: do we really have to share everything?

I’m eating the company dogfood, as it were, by selling my house through an estate agent that is a client of ours. I have become the use case. So here I am, on a page featuring the particulars my house, faced with Tweet and Facebook ‘Like’ buttons. My first thought is: I’m not putting the [...]

Content strategy for small businesses

Often when I meet other content strategists the talk is of inter-departmental horse-trading, corporate politics, and satisfying the great gods in the boardroom. At the recent London Content Strategy meetup I wanted to chip in what it’s like from my perspective, where there is only one department – our whole company, sitting in one room – [...]

Content strategy November event: Hollywood, camels and the NHS

The Content Strategy Forum 2011 earlier this year in London was a runaway success. I blogged about 7 Content Strategy Trends from the conference on our company blog, Fluency, a few weeks back: Create once, publish everywhere Content creators need help What customers want: to accomplish tasks, quickly The best content supports business goals Sharing: [...]

What ‘show don’t tell’ means for web site design

‘What is the use of a book,’ thought Alice, ‘without pictures and conversation?’

Show don’t tell is a core design principle here at Endis Solutions. But what does it actually mean?

Given the choice between telling someone something and showing it to them, you should almost always show it. Here’s how, and why:

Are you lifting the iceberg on your company web site?

I just learned the Yiddish word ungapatchka. An ungapatchket house is filled with too much junk. A girl can be ungapatchket if she’s going out all dolled up. It has the sense of a good thing ruined by adding too much on top, like too many sprinkles on the cake or, at this time of the year, a glut of child-made decorations on the tree.

It makes me think of the way in which many businesses want to present themselves through their web sites.

Estate agent poetry misses the point

This new-to-the-market blog post comprises of a charming argument against writing poetic property descriptions, leading to the sought-after conclusion that people prefer facts. The post benefits from some delightful subheadings and convenient access to illustrative examples. It is deceptively spacious and lends itself to retweeting. Not suitable for children or pets. On the one hand, [...]