Content is the message.

I am still amazed that after spending hours of attention and lots of money on functionality and design, companies then expect to throw the content of their web site in as an afterthought.

The content is your message to the world. It is the reason for your web site. Your web site needs to be built around it from the start.

Content strategy – planning for and producing great content – is not just a luxury for large corporations. SmyWord is about crafting brilliant content that works for your business no matter how small your company and budget.

This blog will tell you how to produce dazzling content for your web site. At the same time I want to hear from other companies and writers about how they get their message across with a bang.

Let the content conversation continue!

Three other useful things: 1) my portfolio shows what a difference intelligent content makes to real businesses; 2) I’ve started running a workshop to get non-writers creating brilliant content; and 3) if you want to transform your own site, bag a sample of my work – on your project, absolutely free.