Archive for March, 2013

Tautology, or how to write better than Tolkien

March 22, 2013

Few things have given me more pleasure than reading The Hobbit to my boys. I loved the book as a child and bringing it to life with silly accents and descriptions of Smaug that make my seven-year-old cower under his covers is priceless. The Hobbit is a charming adventure, and it doesn’t matter to me [...]

more
4 comments

Readability tools that actually improve your writing

March 14, 2013

On the Internet, writing clear text that a 12-year-old can read is something to aim for, not be ashamed of. The clearer and simpler you write, the more people will understand what you are saying. Search for readability tools and you’ll find loads. Many of them will give you a list of scores for a [...]

more
Post a comment

Where does microcopy come from?

March 1, 2013

Well, when an editor and content management system love each other very much… No, really, who writes all those little words that play such an important role on a website? The image on the left is a low resolution picture of a spreadsheet containing the microcopy from a small ecommerce website. There are 260 lines, [...]

more
Post a comment
spoon62 Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.

Offers