The Content Strategy Forum 2011 earlier this year in London was a runaway success. I blogged about 7 Content Strategy Trends from the conference on our company blog, Fluency, a few weeks back:
- Create once, publish everywhere
- Content creators need help
- What customers want: to accomplish tasks, quickly
- The best content supports business goals
- Sharing: marginalia and pay fences
- Even the smallest word can change the course of the future
- Nail the names and message
The post contains some links to slides, video and notes from the conference if you want to find out more.
The follow up November Event, taking place Wednesday 16 November in the same venue, picks up some of the conversations that were firing at the conference, and hopefully turns up the heat under them:
- Kate Kenyon – Content strategy, content management tools, and the happy ending
- Gabriel Smy – Content strategy for small businesses (yes, that’s me)
- George Webster – What content strategy can learn from Hollywood
- Anne Caborn – Digital governance and risk: a comparison with the NHS
My own short talk will be a summary of what I’m learning doing content strategy for smaller projects and smaller companies. It’s great to have some theory about how content strategy fits into the overall picture, but when you’ve got a tiny budget and few days to deliver a website what can you really do to make sure that content gets to shine?
Expect crafty shortcuts and random animals.
I have a friend who switched political parties when he realised that basically, his people were in the other one. The people at these content strategy events are basically sound and amazing – down to earth, creative, at times ingenious but always pragmatic. My kind of people.
So I’m looking forward to hanging out with them on Wednesday, and chipping in my tuppeny-worth. Hope to see you there too.
Discuss
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