Archive for November, 2011

Content strategy for small businesses

November 29, 2011

Often when I meet other content strategists the talk is of inter-departmental horse-trading, corporate politics, and satisfying the great gods in the boardroom. At the recent London Content Strategy meetup I wanted to chip in what it’s like from my perspective, where there is only one department – our whole company, sitting in one room – [...]

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Content strategy November event: Hollywood, camels and the NHS

November 11, 2011

The Content Strategy Forum 2011 earlier this year in London was a runaway success. I blogged about 7 Content Strategy Trends from the conference on our company blog, Fluency, a few weeks back: Create once, publish everywhere Content creators need help What customers want: to accomplish tasks, quickly The best content supports business goals Sharing: [...]

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spoon62 Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.

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