Confession time. I work with website content every day but I don’t think I’ve ever stuffed a keyword. Sure, I’ve added the odd one to the final copy if the subject doesn’t quite speak for itself, but in the main, a website is about what it’s about. I’ve been relying on Google to lead people who are searching for that subject to the site.
And, in nearly all cases, that’s been happening.
According to Google’s recent update, my faith in this simple approach will now be rewarded even more.