Archive for November, 2010

Estate agent poetry misses the point

November 29, 2010

This new-to-the-market blog post comprises of a charming argument against writing poetic property descriptions, leading to the sought-after conclusion that people prefer facts. The post benefits from some delightful subheadings and convenient access to illustrative examples. It is deceptively spacious and lends itself to retweeting. Not suitable for children or pets. On the one hand, [...]

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Clichés are not rocket science

November 22, 2010

‘Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.’ Is Orwell right to make this rule? One recent blog post on clichés, This metaphor aint dead, it’s just restin’ claims that writing without ‘dying’ phrases is in fact unattainable; and even if it wasn’t, the results of such [...]

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spoon62 Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.

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