I couldn’t help laughing at a gag on the radio yesterday. It was a Classic FM style spoof ad: ‘Relax,’ said the deep male voice, ‘to the soothing sound of … Vuvuzela Moods.’
If you have no idea what a vuvuzela is, I’m hazarding a guess that you don’t follow football. Switch on any broadcast of the 2010 World Cup and the first thing you hear is the blaring, persistent, invasive drone of what sounds like thousands of cheap plastic horns being raspberried into deafeningly by thousands of untrained lips all at the same time.
Which is what it is.
Getting a web site for your business is a challenge. You know that you should have a site, because increasingly your customers and market are online. But you don’t know much about web technology and you don’t want to be taken for a ride.
All this talk about SEO and social media strategy and domain names and information architecture … can’t you just have a basic site that works?
Of course you can.
What businesses are beginning to realise though, is that content strategy is part of the basic package.