You can go and enjoy the culture of a larger organisation or you can get stuck in to creating the culture in a small one.
There are currently six of us at Endis Solutions. We build web sites for SMEs. We’re looking for a developer who has some flair and vision to come and make the company awesome.
Our culture so far involves finding genuinely good clients and building them genuinely useful web sites. We provide so much more than a site template, because we want our clients to succeed. We custom-build. We give business advice. We learn. We create stunning content and design. This means close collaboration between design, development and content, which you can do in a small company.
Last month I wrote about how The Mirror messed up a new poem from the poet laureate by laying it out badly on their web site. The main point is less that poetry should be handled carefully (which it should), and more that we should be sensitive to when content requires tailored presentation, rather than shoving it in generic article templates that ruin it by, say, putting a large animated advert in the middle of it.
Well, The Mirror are at it again, with the same unfortunate author. Carol Ann Duffy’s poem about UK flights grounded because of the Icelandic volcano appears on their site with all the same mistakes as her first one, only this time missing a word to boot.* (Believe it or not, an even more horrific version appears elsewhere on the same site).
This time, however, the Times are at it too.
The Cambridge University Accommodation Service provide a remarkable service: they find lodgings for thousands of University people; or find tenants for the University, colleges and private landlords, depending how you look at it. The remarkable bit is that their friendly, personalised service is free – even to landlords most of the listings are without charge.
To make this happen through a web site is difficult, because there are so many parties involved. Students, scholars and staff are looking for accommodation, but sometimes departments look on their behalf. The University wants to fill its houses and rooms, as do individual Colleges, but only sometimes, and sporadically. Private landlords also want tenants, and hotels and B&Bs would like to advertise in case anyone needs a short-term stopover…
And the staff need to co-ordinate all this behind the scenes.
Who was responsible for your horrific old web site again?
You know, the one crowded with far too much information, most of it out of date, and navigation like a drunk describing the way to the kebab shop.
The one where one line is emphasised in italics, the next one in bold, before the floodgates open and red and blue type competes with underlining, CAPITALS, and multiple exclamation marks!!!!!!!
Gabriel Smy is a writer and Content Strategist at Fluent. SmyWord is his iron in the content strategy fire. He lives in Cambridge with his four sons and can't resist a paisley shirt, a moody film or a good gastropub. You can follow Gabriel on Twitter.