Archive for March, 2010

Presenting poems and other valuable content

Don’t worry, you don’t have to like poetry. You don’t even have to know who or what Carol Ann Duffy or a Poet Laureate is. This is about valuing content in the way that you present it on your web site so that your readers will value it too.

Here’s what happened. Carol Ann Duffy is a talented British poet. She wrote a topical and smart little verse about David Beckham being ruled out of the World Cup because of an Achilles’ injury. The Mirror, one of the UK’s tabloid newspapers, published it exclusively on its web site last week.

And that’s where it went Goldenballs up:

Keep your business blog fit and effective

Blogging is consistent publishing, online. It demands long-term commitment, creative inspiration and a combination of writing, marketing and web skills.

Not surprisingly, some people appreciate a little help with all that. Not someone to write their blog for them, but to get alongside to inspire new ideas, guide the tone and style, give online writing and editing tips and motivate them to keep on publishing.

5 demonic mistakes to exorcise when you edit

Have no mercy. Cast them out of your copy. Now. These are vital corrections to make when you edit your writing before publication, otherwise you will look like an amateur.

I know the second one is controversial. Get over it. Straighten up and fly right.