Archive for February, 2010

The difference an hour makes

I offer a free hour so that you can taste the difference I could make to your web site as a content strategist – for absolutely nothing.

Only an hour? What could I possibly do in that time?

The answer (so far) is plan a blog post, write a tag line, critique a page or a whole web site, write a piece for a front page, or meet someone in the pub to talk about content strategy as a career …

Here are 3 highlights from some recent free sample requests:

Holding back notes on the trumpet and coming out top on Google

Two things stand out for me about estate agent Kevin Henry.
Firstly, they have a genuine passion about Saffron Walden because they’re local and have lived there for years, unlike the corporate agents who open hollow branches everywhere.
Secondly, because of this authenticity and experience – and years of hard work – they are repeatedly the number [...]

The secret to being trusted, esteemed, and making others feel good

If I told you there was a simple, proven way to be believed and appear intelligent while leaving people feeling good about themselves – would you believe me? Or would you exit hastily muttering something about snake oil?
What if I added that it was completely free, and that I would share this knowledge with you [...]

How to write great blog posts

I’ve put together a 2-hour workshop called ‘How to write great blog posts’.

It’s designed to show non-writers how to turn out fantastic articles for their business blogs, consistently.

It’s not just a presentation (in one ear and out the other). Rather it’s sitting down with an experienced web writer and learning hands-on some of the simple (when you know them) techniques for: