However, be careful about publishing for the sake of regularity. I’ve seen a lot of blogs trod that path because so-called blogging experts say they should, and what happens is indeed a few too many lazy posts that do more harm for readership than good.

I’m not saying to follow my lead of one article per year , but if you have to go a month, even two, before publishing something good, there’s nothing wrong with that. Good articles have long indexing life.

Personally, I appreciate a lot more a writer who consistently produces good work, over one who consistently produces by 5:00p.m. every Friday night regardless of quality. Trying to do both is unnecessary pressure, in my book.

Be careful with those “lighter posts”. They could be those “lazy” posts I mentioned. Again, as a (busy) reader, I’d rather you finished one of the quality drafts a month down the road that just put something up that’s of questionable interest to me (rhetorically speaking).

Up to this point, it’s just words of caution. But now I have a point of contention, with regard to your point about not writing what floats your boat. I understand what you mean, I think; you’re catering to the needs of your readership, and that’s good.

However, writing about anything that doesn’t interest you is draining and droll. I’m not saying you should write about your “Mum” all the time, but if you find passion in model airplanes, hell, write about that and make some parallels between that and the professional work you do. I think you see what I mean. That’s where articles come from–the heart–and those are the ones people will remember most.