Oh the joy of content strategy for smaller web sites! One minute I’m immersed in The Maldives’ most magnificent resorts, the next in a portal for plumbers in Portsmouth. This work is certainly diverse. For example, I’ve just written a guide for a letting agent to help them to take better photographs of their properties. [...]
Have you ever shared a room at night with a mosquito?
Tiny things can ruin what should be a straightforward experience. Don’t deal with the mosquito, and you’re in for a bad night’s sleep at best. Leave a spelling mistake on your web site because it seems insignificant to you – and it’s your customers who will be complaining and not coming back.
Writing great copy involves not only choosing the right words, but also caring how those words appear. Font choice and size, line length, punctuation, paragraph length – all these are part of the readers’ experience of your message.
Many of these decisions are subjective. How much space to leave between sentences, for example: surely it is up to the author to decide what is most fitting?
Yes, and no.
I am excited to announce that the team I work for in Cambridge, Endis Solutions, is hiring either a Web Developer or a .NET/SQL Developer. You can download the job descriptions and application details here: Web Developer .NET/SQL Developer Apart from the obvious advantages of sharing an office with me, and the sheer amount of [...]