http://smyword.com/2009/09/content-sounds-boring/ Writing and content strategy for small businesses Wed, 16 May 2012 06:41:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://smyword.com/2009/09/content-sounds-boring/#comment-82 On the problem with content and democracy « Baddit Blog Fri, 16 Oct 2009 15:51:30 +0000 http://smyword.com/?p=331#comment-82 [...] being paid for. Worth reading in relation to this is Gabriel Smy’s blog post: ‘Content strategy: as boring as it sounds?‘ that asks if it would “help customers to value content more if we called it something [...] [...] being paid for. Worth reading in relation to this is Gabriel Smy’s blog post: ‘Content strategy: as boring as it sounds?‘ that asks if it would “help customers to value content more if we called it something [...]

]]> http://smyword.com/2009/09/content-sounds-boring/#comment-71 alan Sat, 26 Sep 2009 19:24:57 +0000 http://smyword.com/?p=331#comment-71 I think Proposition Strategist is almost too sexy to be taken seriously ... I think Proposition Strategist is almost too sexy to be taken seriously …

]]> http://smyword.com/2009/09/content-sounds-boring/#comment-70 kristen Fri, 25 Sep 2009 16:40:42 +0000 http://smyword.com/?p=331#comment-70 I agree, "content" is boring (I'm also a strategist/content strategist). I would take your argument one step further to say that, its not just organizing your project around the content (well, it is, but you don't have to say it that way). Its organizing your project around an INTENT or a PROPOSITION. We start any project by defining that, then hanging literally every aspect of execution off of that well-defined Intent Statement - from the way copy is written, the way messages are delivered through media and design, the structure, the development... everything. So, I'm not sure if Intent or Proposition are that much more sexy than Content as far as words go, but they do seem to have a more lofty purpose for existing. I agree, “content” is boring (I’m also a strategist/content strategist). I would take your argument one step further to say that, its not just organizing your project around the content (well, it is, but you don’t have to say it that way). Its organizing your project around an INTENT or a PROPOSITION. We start any project by defining that, then hanging literally every aspect of execution off of that well-defined Intent Statement – from the way copy is written, the way messages are delivered through media and design, the structure, the development… everything.
So, I’m not sure if Intent or Proposition are that much more sexy than Content as far as words go, but they do seem to have a more lofty purpose for existing.

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